Category Archives: Methodology

In need of a Vision Statement?

Looking out across a deck to the sea at the sun setting on the horidon

A vision statement is an aspirational statement that defines the desired future position of a company. What is a Vision Statement? The company Vision Statement defines, if you like, the “pointy bit” of the organisation, and like the “pointy bit” of a ship, its structure allows it to move forwards by cutting through its surroundings. […]